The Build-a-Bear fiasco of 2018 may be the biggest promo fail of our time. Classic over-promise-under-deliver.
But if you are still waiting in line for the unstuffed toy you promised your kid, let us learn from these happenings.
1) If it’s too good to be true- we should all line up and wait 36.4 hours in the heat, dragging our screaming toddlers along
2) Stuffingless toys used to be called trash. People will wait in line for said stuff.
In other news, my preschooler will come unstuff all of your bears for the low price of an ice cream. That’ll save your dollar you were going to wait in line to pay for unstuffed toys. You’re welcome.
3) If you want to make money, promote cheap children’s toys to moms. Let’s face it, there is no one more exhausted while simultaneously in love than mamas. A deadly combination. Promote a deal they can’t resist and they will line up in droves.
4) New business idea: sell overpriced stuffed animals that aren’t stuffed. Run a promotion selling them up to 97% off. Have fire marshal on standby.
5) When you prevent a mom from fulfilling a promise to her tiny humans, you’ll have to deal with the wrath of mom. Don’t do it.
6) Moms will come out of the woodwork for 97% off. Thousands. You’ll run out of stock. The police will come. You won’t be able to fulfill your sale. See number 5.
7) Don’t sell things 97% off. Remember the Build-a-Bear fiasco of 2018? Bad idea.
8) If you need me, I might be waiting in a really long line for a broken bear I promised my children. Send coffee. And sanity.
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Tiffany
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